Posted by Mike on June 2, 2010 under Email Marketing | 
Step 1 – Who Do You Think You’re Talking To?
Before you sit down to write your email sales letter, you’ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
– What frustrates your prospects/customers most?
– Who else is selling something similar to you?
– Why should your prospects/customers believe you?
– Why should prospects/customers respond to you instead of someone else?
– What kind of appeals will your target market respond to?
Step 2 – A Great Subject Is Your Objective
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples: Read more of this article »
Posted by Mike on May 29, 2010 under Email Marketing |
By having a good email follow up with your customers after they have purchase a product or service from you is vital in order to ensure a positive experience for your customer. And when your customers are happy, they will be more likely to help you.
A few ways a happy customer can help you are: buying more products from you, provide testimonials, tell others about your products, services or just send them to your website or blog.
So here is the simple email follow up system to use when selling your products:
Email Follow-ups
Day 1 – (send immediately) Thank you and confirmation email, praise them for their good decision is buying your product or service
Day 2 – Have you accessed everything successfully
Day 3 – Do you have any questions
Day 4 – Point out any specific points you want to encourage
Day 5 – How to get help, answers to frequently asked questions
Day 6 – Ask for testimonials
Day 7 – Send an unexpected bonus gift
After a customer has purchased something from you, they will be happy to see these emails from you. But once the 7 days are up, you should still contact them on a regular basics, such as one a week or couple times a month.
Since they are now a customer of yours, you should keep in contact with them, send them other related products promotions. Warning: Don’t just send promos all the time, keep your emails to 70% content and 30% promotions.
