How To Get Your Customers To Take Action

Posted by Mike on May 12, 2010 under Copywriting | Be the First to Comment

If you want people to buy, you gotta ask for the sale.

Truly, it is that simple. Yet I can’t tell you how many ads, websites, brochures, sales letters, etc that are floating around out there that aren’t asking.

So, what is a call to action? It’s telling people what action you want them to take. Typical calls to action include:

• Hurry in today
• Buy now
• Call now
• Visit now
• Click here now

Nothing terribly sexy, I agree. However, if you want to see an increase in your customers, leads, income, etc., this is an essential component.

But, you might be thinking, isn’t it obvious? Why else would you be running an ad if you didn’t want people to buy what you’re selling? Read more of this article »

How To Create A Great Sales Letter To Funnel Prospects To Customers

Posted by Mike on February 9, 2010 under Copywriting | Be the First to Comment

Why write your own copy? Well, who knows more about you, your product, your business than you?

Copywriting is one of the most important skills to acquire, whether your writing a sales letter, an article, a press release or even a classified ad. They all contain similar parts.

You may consider yourself as a “Non-Writer” or tell yourself that you can’t write. Whether or not your were any good in English class doesn’t matter because when copywriting many of the common rules are broken. Read more of this article »