Posted by Mike on April 29, 2010 under Copywriting | 
If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.
This is vital because copywriting is your salessperson in cyberspace, in print and in the mail. Great salesmanship produces great results, average salesmanship gets only average or worse results.
Here are some copy writing tips that will improve your marketing results.
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically. Read more of this article »
Posted by Mike on April 21, 2010 under Copywriting |
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.
These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic copywriters promoting themselves as website copywriters or SEO copywriters. Don’t get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the SEO copywriter who’ll deliver honest service and excellent results.
So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads website copywriter, SEO copywriter, internet copywriter, or web copywriter. Read more of this article »
Posted by Mike on April 15, 2010 under Copywriting |
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the kind of guy with places to go and people to see and not a whole lot of time to do it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.
2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They’ll read everything including the fine print.
It stands to reason that successful copy will address the needs of both buyers regardless of length. Let’s look at what you need to do to reach both buyers. Read more of this article »
Posted by Mike on April 3, 2010 under Copywriting |
You already know that professional copy writing is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.
What you don’t know is how to find that copywriter.
Don’t worry, you’re not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it’s not something you buy every week, or even every month. And unlike the products and services you’re familiar with, it can be difficult to know what to look for or to spot a good thing once you’ve found it.
Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how. Read more of this article »
Posted by Mike on March 24, 2010 under Copywriting |
Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers.
Sadly, many webmasters neglect the art of web copy writing. Copywriting truly is an art, but having a checklist of important points is also very helpful. Here are some of the major components of good web copywriting.
1. Your Headline
Does your headline grab the readers’ attention and compel them to read further? It is essential that your headline do that. Web surfers generally move about on the internet very quickly. Research says that you have a matter of seconds to catch your website readers’ attention, or they will move on. That is why your headline is so important. Read more of this article »
