Posted by Mike on April 29, 2010 under Copywriting | 
If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.
This is vital because copywriting is your salessperson in cyberspace, in print and in the mail. Great salesmanship produces great results, average salesmanship gets only average or worse results.
Here are some copy writing tips that will improve your marketing results.
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically. Read more of this article »
Posted by Mike on April 12, 2010 under Copywriting |
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, emails and sales letters that grab people’s attention.
So without further ado, here they are!
1) Always write your sales letter with the individual in mind.
Whenever you’re writing a sales letter or an E-mail, you want to write that email or sales letter as though you were talking to one person. Read more of this article »
Posted by Mike on April 6, 2010 under Copywriting |
If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple or is it?
A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced sales man will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospects head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospects answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospects faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties. Read more of this article »
Posted by Mike on April 3, 2010 under Copywriting |
You already know that professional copy writing is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.
What you don’t know is how to find that copywriter.
Don’t worry, you’re not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it’s not something you buy every week, or even every month. And unlike the products and services you’re familiar with, it can be difficult to know what to look for or to spot a good thing once you’ve found it.
Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how. Read more of this article »
Posted by Mike on March 29, 2010 under Copywriting |
One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don’t know about its great features? Sorry to burst a bubble, but the truth is they just don’t care.
What they do care about proves a basic truth about human nature we’re basically selfish creatures. We care about benefits instead of features. What’s in it for me? That’s what’s really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they’ll understand.
Another common mistake is writing to everyone. Your target market cannot be everyone. If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either.
Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them. Read more of this article »
