Using Testimonials to Create High-Impact Sales Letters

Posted by Mike on February 10, 2010 under Copywriting | Be the First to Comment

Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you need to introduce your product or service, outline its features and benefits, differentiate the product or service from those of your competitors, and convince the reader to make a purchase.

The catch is, you must do all of this within a fairly short sales piece that needs to be very persuasive. One of the best tools you can use to help convince readers that they need your product or service is a testimonial from a satisfied customer.

When a customer gets satisfaction from using your product or service, ask the customer if he or she would be willing to write a short testimonial that outlines the experience that was delivered by the product or service. Perhaps your product saved the customer 50% off of their normal materials expense because the product utilized materials more effectively. Read more of this article »