Posted by Mike on April 12, 2010 under Copywriting | 
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going. You can use these tips when it comes to creating offers, emails and sales letters that grab people’s attention.
So without further ado, here they are!
1) Always write your sales letter with the individual in mind.
Whenever you’re writing a sales letter or an E-mail, you want to write that email or sales letter as though you were talking to one person. Read more of this article »
Posted by Mike on April 3, 2010 under Copywriting |
You already know that professional copy writing is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.
What you don’t know is how to find that copywriter.
Don’t worry, you’re not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it’s not something you buy every week, or even every month. And unlike the products and services you’re familiar with, it can be difficult to know what to look for or to spot a good thing once you’ve found it.
Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how. Read more of this article »
Posted by Mike on March 31, 2010 under Copywriting |
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars.
Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:
1. What’s in it for me?
The number one rule of salesmanship ? people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline. Read more of this article »
Posted by Mike on March 29, 2010 under Copywriting |
One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don’t know about its great features? Sorry to burst a bubble, but the truth is they just don’t care.
What they do care about proves a basic truth about human nature we’re basically selfish creatures. We care about benefits instead of features. What’s in it for me? That’s what’s really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they’ll understand.
Another common mistake is writing to everyone. Your target market cannot be everyone. If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either.
Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them. Read more of this article »
Posted by Mike on February 10, 2010 under Copywriting |
Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you need to introduce your product or service, outline its features and benefits, differentiate the product or service from those of your competitors, and convince the reader to make a purchase.
The catch is, you must do all of this within a fairly short sales piece that needs to be very persuasive. One of the best tools you can use to help convince readers that they need your product or service is a testimonial from a satisfied customer.
When a customer gets satisfaction from using your product or service, ask the customer if he or she would be willing to write a short testimonial that outlines the experience that was delivered by the product or service. Perhaps your product saved the customer 50% off of their normal materials expense because the product utilized materials more effectively. Read more of this article »
